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Below are some great bits of information as to why a great website is important.
First Impressions Count
Let’s face it – we live in a world where people Google before they shop, visit online review sites before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgment and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
No Website Means Losing Business
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as Shopify.com, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.
Building CREDIBILITY for your Business
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
A Website actually saves you Money
As a small business owner, you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.
Keep Your Customers Informed
Think of your website as being your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news. This is where social media and email list building is important.
Why a Great Website is so Critical
I made a list of additional reason you should not waste any time getting a GREAT website made the correct way so that your business will become more profitable.
- IT IMPROVES CUSTOMER SERVICE
- A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
- MAKES IT POSSIBLE TO TARGET A WIDER MARKET
- IT IS ALWAYS ACCESSIBLE FOR YOUR CUSTOMERS
- FIRST IMPRESSIONS ARE VERY POWERFUL AND LONG LASTING
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